Applied Imagination; Principles And Procedures ...

Osborn, A. (1953) Applied Imagination: Principles and Procedures of Creative Problem-Solving. Applied Imagination: Principles and Procedures of Creative Problem-Solving was published by advertising executive Alex Osborn in 1953, where Osborn introduced the Creative Problem Solving (CBS) and through this creative process models he outlined a set of principles and procedures that could be used to facilitate creative thinking. The most known procedure described in this book is the creative thinking technique "brainstorming" and in this book the term was first introduced. The main message of the book was that creative thinking could be developed. People could improve their creative thinking skills through practice.

Applied imagination; principles and procedures ...

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